Launching soon in Utah.Free tools are live now — join the list and we'll text you the day we go live. No spam, no sold leads.Get notified →
About Keel

The agency we wished existed: fast, honest, and on your side.

Buying insurance shouldn't mean phone tag, sold leads, and spam calls. We do the busywork and keep a licensed producer in the loop for the judgment calls. The carrier underwrites and issues; we work for you.

Launching soon — and why that's safe

Your policy is underwritten and issued by an A-rated carrier — not by us. We're your producer of record, backed by an established agency network.

Aligned incentives

We never sell your data or your leads, and we never train models on your information. No sales quotas dictating what you're shown.

Human where it counts

A licensed producer reviews coverage and signs off on every bind. No quote binds without that review.

The fine print, in plain English

We're your agent. The carrier underwrites and pays claims.

Who underwrites your policy

Keel is an independent insurance agency, not an insurance carrier. Your policy is underwritten and issued by a licensed, A-rated carrier — the carrier, not Keel, decides eligibility, sets the premium, and pays your claims. We act as your agent: we shop the market, place your coverage, and stay your point of contact for the life of the policy.

You pay the carrier’s premium with no markup from us — we’re paid a standard commission by the carrier when coverage is placed. That keeps our interests aligned with finding you the right policy, not the most expensive one. We’ll name our specific carrier and MGA partners here as those appointments are finalized.